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Targeting & ICP

Resources to help you launch (or level up) your account-based marketing program or podcast. 

ABM Strategy
Targeting & ICP
ABM Execution & Playbooks
Podcasting
Alignment
Case Studies
Text in orange reads, Why We Recommend Starting Every ABM Program With This, surrounded by orange dashed arrows forming a circle on a white background with a green and orange border.

Before you build a full ideal customer profile, there’s a faster place to start an ABM program: your own closed-lost […]

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Text in orange reads: The Smarter Way to Do ABM at Events & Conferences with orange dashed arrows forming a circle around the text, on a white background with a green border.

A year of ABM events taught us one lesson worth $30K: stop chasing attendees and start targeting sponsors instead. Here’s […]

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Text in orange reads, Before You Blame ABM, Ask These 3 Questions, centered on a light background with dashed arrows forming a circular pattern around the text. Green and orange borders frame the image.

Low engagement, stalled deals, and messaging that isn’t landing? Before you blame ABM, check your product-market fit first.

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Dark green podcast cover with text: Episode 01, Building a Scrappy ABM Mindset. Lower left shows Scrappy ABM with Mason Cosby beside a simple drawing of a retro microphone.

In this episode, Mason Cosby discusses the advantages of surrounding yourself with a diverse range of networks, which can eventually […]

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Text in orange reads, The Best Places to Find High-Intent Accounts for ABM, surrounded by orange curved dashed arrows on a white background with a dark green border.

Find the best places to start your ABM strategy by targeting high-intent accounts. Learn how to build effective campaigns and […]

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Text in graphic reads: The Definitive Guide to ICP, BCP, and Targeting for ABM in orange font, surrounded by dashed orange arrows forming an oval on an off-white background with a green border.

Stop guessing who to target in ABM. Learn how to build ICP, BCP, and target account profiles that consistently drive […]

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