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Podcasts

Resources to help you launch (or level up) your account-based marketing program or podcast. 

Green graphic for podcast episode 161: AI Governance ABM Playbook! One Geo, One Industry Approach from Scrappy ABM with Mason Cosby, with a microphone icon on the right.

In this episode of Scrappy ABM, host Mason Cosby breaks down a playbook submission from Jimmy, who is targeting Forbes […]

Podcast episode cover reads: Spiffs, Offers & Triggers: A Scrappy Guide to Cross-Selling Lodging Solutions. Episode 160. Bottom text says Scrappy ABM with Mason Cosby. A microphone graphic is on the right.

In this episode of Scrappy ABM, host Mason Cosby provides listeners with actionable insights on building effective Account-Based Marketing (ABM) […]

Podcast cover: Episode 159 ABM Audit: Helping First, Selling Second: ABM for Manufacturing Safety Solutions with microphone icon and Scrappy ABM with Mason Cosby text on a dark green background.

In this episode of Scrappy ABM, host Mason Cosby analyzes an ABM program request from Brianna, who is targeting manufacturing […]

Green graphic with the text: Episode 158. ABM Audit: Draw the Line—How Great ABM Starts With Strong Differentiation. Scrappy ABM with Mason Cosby and a stylized microphone illustration.

In this episode of “Scrappy ABM,” host Mason Cosby responds to a newsletter request from Shaughn, who is targeting security […]

Podcast cover: Episode 157. ABM Audit: Focus Your ICP to Drive Conversions. Scrappy ABM with Mason Cosby on a green background with a microphone illustration.

In this episode of Scrappy ABM, host Mason Cosby analyzes a listener submission from Lacey about her account-based marketing (ABM) […]

Podcast graphic with text: Episode 156. Target Managers And Directors To Increase Conversions. Scrappy ABM with Mason Cosby next to a microphone icon on a dark green background.

In this episode of Scrappy ABM, host Mason Cosby breaks down an ABM (Account-Based Marketing) playbook specifically for targeting enterprise […]