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Case Studies

Resources to help you launch (or level up) your account-based marketing program or podcast. 

BambooHR logo with bambooHR in green lowercase letters, featuring a small leaf design on the letter b, against a white background with an orange and green border.

See how Scrappy ABM helped BambooHR double their outbound conversion rate and turn a database of lost accounts into their highest-revenue outbound program.

Tungsten case study

Scrappy ABM didn’t ask Tungsten to reinvent everything from scratch (that wouldn’t be very nice). Instead, we installed a powerful ABM system using our 4D Framework + Account Progression approach. We helped align products to problems and verticals, launched targeted plays, and built a repeatable motion that could scale across regions.

The image shows the word stax in bold, black lowercase letters on a white background, ideal for an ABM strategy. The letter x features a purple, stylized double-x design above it and is framed by a green and orange border.

See how Scrappy ABM helped Stax launch its first ABM program, align limited resources, and build a repeatable system to drive new pipeline.

Marmon case study

See how Scrappy ABM helped Marmon Retail Solutions build a scalable ABM framework across two brands, driving stronger engagement and Sales-Marketing alignment.

andela case study

See how Scrappy ABM helped Andela turn costly pop-up events into a targeted ABM motion, driving stronger engagement and better reach into priority accounts.

The Social Selling Podcast case study

When Daniel first partnered with Scrappy ABM, The Social Selling Podcast was already building momentum. But as the show gained traction, the demands of producing, promoting, and scaling it while running a fast-growing personal brand became increasingly complex.

Forward Studios case study

Scrappy ABM introduced Forward Studios to our Account-Based Podcast Framework: a structured system to attract, engage, and convert ideal prospects by featuring them as podcast guests.

Electric Era case study

“You really helped me think about how to start ABM from scratch. We now have a repeatable program that’s a staple of our revenue generation.”

Crush & Lovely case study

Crush & Lovely, a team of digital product designers and engineers driven to create technology that’s made for humans, sought to establish a strategy for how they would expand their brand reach.