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Podcasts

Resources to help you launch (or level up) your account-based marketing program or podcast. 

Podcast cover for Scrappy ABM with Mason Cosby, episode 101, titled Leveraging Job Changers for Quick Pipeline Generation, with an illustrated microphone on a dark green background.

In this episode, host Mason Cosby discusses the value of tracking job changers as a signal for generating quick pipeline. […]

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Podcast cover: Episode 100—Data Segmentation and Building ABM with Sean Sullivan. Text includes Scrappy ABM with Mason Cosby. Theres a microphone icon on a dark green background.

In this episode of Scrappy ABM, host Mason Cosby interviews Sean Sullivan, a go-to-market operations adviser and host of Converge […]

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Podcast cover: Episode 99 - How to Convert Podcast Guests Into Customers with a microphone icon. Text at bottom left: Scrappy ABM with Mason Cosby on a dark green background.

In this episode of Scrappy ABM, host Mason Cosby discusses strategies for turning podcast guests into customers, focusing on conversion-based […]

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Podcast cover: Episode 98: Using Podcasting to Build Relationships, Drive Referrals, and Close Deals with Josh Elledge. Microphone icon and Scrappy ABM with Mason Cosby on a dark green background.

In this episode, host Mason Cosby sits down with Josh Elledge, a podcasting strategist, to discuss how podcasting can be […]

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Podcast episode graphic with text: Episode 97 Using Story-Driven Podcasting to Connect With Potential Clients and Partners. Scrappy ABM with Mason Cosby and an outline of a classic microphone. Dark green background.

In this episode, host Mason Cosby shares a powerful playbook for converting podcast guests into clients or partners by leveraging […]

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Podcast episode 96 graphic titled Creating Authentic Content That Captures Demand Efficiently with guest Jay Moolenaar and host Mason Cosby. Includes a microphone illustration on a dark green background.

In this episode, host Mason Cosby sits down with Jay Moolenaar, founder of Sentient Sales Technology, to talk about how […]

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