Case Study Podcast
Resources to help you launch (or level up) your account-based marketing program or podcast.
When Daniel first partnered with Scrappy ABM, The Social Selling Podcast was already building momentum. But as the show gained traction, the demands of producing, promoting, and scaling it while running a fast-growing personal brand became increasingly complex.
Scrappy ABM introduced Forward Studios to our Account-Based Podcast Framework: a structured system to attract, engage, and convert ideal prospects by featuring them as podcast guests.
Crush & Lovely, a team of digital product designers and engineers driven to create technology that’s made for humans, sought to establish a strategy for how they would expand their brand reach.
Jay Schwedelson initially had reservations about starting a podcast, viewing it as an ego-driven endeavor rather than a practical networking tool.